Professional Experience

PR Consultant June 2020-Present

Sophie Cummings Consulting Clients: High Impact Lab, Karen Bernard Homes, K. Cash PR

• Auditing coverage of over 200 desirable stories for the client to thoroughly understand the media landscape.

• Drafting meticulous media lists of the client’s industry and coordinate contact of over 300 editors.

• Ideating creative pitch angles and draft clear and concise pitches for seasonal, evergreen and feature coverage.

• Writing and editing professional articles for LinkedIn; drafting posts for executive’s personal LinkedIn; advising on appropriate language.

• Managing and monitoring social media accounts; using Facebook and Instagram ads to grow following and engagement.

• Using Facebook business to provide clients with analytics in order to monitor engagement and impressions of social media posts.

PR Associate May-September 2021

MKTC Consulting Clients: Anova, Applegate, KIND Healthy Snacks, Sound Sparkling Teas, Vine Connections, Whisps

• Drafted media lists to the client’s industry based on past coverage that editors have gotten for similar brands.

• Tracked coverage of all clients (both traditional and social media) and compiled into weekly client-facing coverage updates.

• Brainstormed and developed pitch angles for possible coverage and formulated into pitches.

• Compiled weekly industry reports that follow competitor’s new releases, industry news, and overall food and beverage trends. 

• Lead coordination of sample requests from editors and influencers to ensure prompt delivery of client’s product.

• Maintained consistent relationships with editors to utilize when placing national online coverage. 

Public Relations Intern June-August 2019

DeVries Global, InterPublic Group Client: Sephora

• Produced the Business Progress Report daily outlining relevant beauty news from top-tier outlets in order to stay on top of trends, retailer news and competitor launches; excelled in compiling relevant stories from 100s of articles.

• Categorized over 200 daily placements and utilized TrendKite to develop a coverage report to monitor earned and organic coverage.

• Monitored socials of 15 editors and compiled trends into weekly PowerPoints, distributed to all DeVries clients.

• Developed and successfully pitched the holiday campaign to another DeVries client, Verizon Wireless.

• Coordinated, assembled and sent product mailers to major beauty outlets; composed copy for notecards.

• Inventoried, organized and maintained beauty closet of 100s of products, advised which product to send celebrities.

• Assisted in execution of media events with high-profile attendees, maintained professional manner throughout events.

Media and Public Relations Team Lead May-August 2018

Dillon Consulting Limited Client: City of Surrey

• Managed Facebook, Instagram and YouTube to grow impressions by 10x and double engagement, advised on budget for paid advertisements to ensure tangible return on investment.

• Headed a six-week video series focusing on current projects to drive engagement on social channels.

• Curated media lists and press releases to engage media in upcoming campaigns; successfully gained earned media.

• Designed a variety of graphic designs on Adobe Photoshop to be used as posters and on social channels.

• Cultivated a team; hired, trained and managed 20 employees to help execute campaigns.

Social Media Director December 2017-April 2018

Not So Gentle Tea Company

• Delivered posts on Instagram, Facebook and YouTube and managed paid advertising from the company’s inception.

• Organized monthly content calendars; conducted analytic reports using Facebook Business to monitor engagement.

• Collaborated with team members to garner new ideas for the social media channels; brought well thought out ideas to meetings with a plan to get them done; integrated ideas from the founders and brought to life their brand vision.

Volunteer

President and Chapter Writer April 2017-April 2019

Her Campus SFU

• Developed original stories, pitched editors, integrated feedback, provided science-based research in stories when applicable.

• Produced a successful annual networking event with 60 attendees and 10 industry professionals across six different industries.

• Managed executive media & PR, events, editing, graphic design and internal communications teams to foster an inclusive environment where all members are given opportunity to thrive.

Education

BA Communications September 2016-December 2020

Simon Fraser University

• Business Minor

• 3.67 GPA and Dean’s List 2016-2020

Awards and Achievements

• Simon Fraser University Dean’s List (2016-2020)

• Simon Fraser University Academic Excellence Scholarship (2016-2017)

• Patrick McAndless Scholarship Award for Excellence in Academics, Leadership and Community Work (2015/2018)